While there are certainly worse things that can happen on the slopes, having cold toes ranks up there as one of the most frustrating skiing experiences: even though it's such a small part of your body, it can be literally debilitating. I still shudder to think of the day when I got actual, certified frostbite on a few of my poor little piggies, leaving me crying by the fire while the rest of my friends kept taking laps. Ever since, my toes have remained especially sensitive to the cold.
Luckily for me, and everyone else with sensitive feet, SmartWool socks are a miracle of toasty goodness. Slip a pair of those suckers on, and say goodbye to that terrible numb feeling that sometimes seems to creep up from below during long rides on the chairlift.
Made from specially
treated merino wool that the company claims make the socks itch-free and resistant to shrinking, the socks also have moisture-wicking and odor-reducing properties. Oh, and they're as warm as the New Zealand sheep that made them probably are right now, sweltering down in the southern summer heat.
According to a Stanford case study, the company was "founded in 1994 by two ski instructors looking for ways to keep their feet warm and comfortable on the slopes. Through a process of experimentation, they rediscovered the classic benefits of wool and then committed themselves to developing a product that was soft and wouldn't shrink."
"But, as the story goes, people were hesitant to buy their socks because they thought they would be itchy. Finally, SmartWool challenged target customers to try them, which proved to be just the catalyst that was needed."
"The instant people tried them they were awestruck with SmartWool's soft luxurious feel. They were even more surprised that their feet stayed comfortable for extended periods of time in mixed weather conditions. Instead of getting clammy, the SmartWool socks stayed dry, soft, and comfortable."
Not only do they make a great product, but the company itself has a great corporate culture. SmartWool was one of last year's winners in Outside Magazine's Best Places to Work contest, distinguished by a commitment to community service, environmental protection, and a healthy work-life balance.
Specifically, the passion for skiing that the founders started with is still a big part of the company. "Each employee is given a season ski pass for their hometown ski resort. Employees are also encouraged to partake in the 'powder clause' that allows employees to get out and enjoy first tracks whenever there is fresh powder on the ski hills."
So, the next time you're wondering how to keep your feet warm for an entire day of shredding through the powder, make sure to pick up a few pairs of SmartWool socks. See you on the slopes,